Rae Clark

Rubi’s Journey – Portfolio Case Study

The Dream: Rubi would step into the video as a living narrator, her 3D form guiding us through the unfolding tale. Behind her, the gothic fantasy of Stories Through a Scarlet Flame would come alive—acted out in shifting scenes of fae, crystals, and human struggle. The dream was to merge narration and world, blurring story with spectacle.

Project Overview

Role: Creator, Producer, Social Media Manager
Timeline: 2025–present
Project Type: AI-driven podcast host & digital persona

Rubi Orchid is an AI-based VTuber and podcast host developed to deliver gothic fantasy storytelling, community engagement, and cross-platform content. The project combines Rae Clark’s creative direction with advanced AI tools to create a sustainable, scalable model for digital storytelling.

Objectives

  • Develop a consistent storytelling platform that merges narrative, technology, and community.

  • Build an accessible digital persona (Rubi Orchid) capable of hosting a podcast and streaming content.

  • Leverage AI workflows to enable efficient production, content repurposing, and multi-platform reach.

Tools & Technologies

  • Content Creation: Adobe Suite, Canva, Suno, Eleven Labs, Heygen

  • Automation: Make.com workflows for publishing and scheduling

  • Streaming/VTubing: VTube Studio, OBS overlays, motion capture tools

  • Design Language: Art Nouveau styling with vivid greens, teals, and magical visual motifs

Key Responsibilities

  • Scriptwriting & storytelling: 1,200+ words per podcast episode with supporting outro scripts.

  • Character development: Designed and refined Rubi Orchid’s voice, visuals, and brand tone.

  • Content production: Produced podcast episodes, explainer videos, and faerie folklore shorts.

  • Community management: Established the Luminous Emberkin as a welcoming audience identity.

  • Workflow automation: Implemented automated systems for consistent social posting.

Achievements

  • Produced and published the gothic-fantasy podcast Stories Through a Scarlet Flame (Episodes 1–2 released, Episode 3 in progress).

  • Designed and tested full VTuber streaming setup, including overlays and hotkeys.

  • Released “Who is Rubi?” Part 1 explainer video; Parts 2 & 3 in development.

  • Drafted and recorded scripts for a folklore micro-series; first TikTok livestream completed.

  • Created visual assets and workflows enabling consistent multi-platform publishing.

Roadmap

Phase 1 (Now): Publish 3 “Who is Rubi?” explainers, release Prologue Part 2, finalize Twitch overlays, set up Patreon tiers.
Phase 2 (Next): Weekly faerie lore shorts, biweekly podcast episodes, launch “Ember Tales” community initiative.
Phase 3 (Soon): Expand into KDP coloring books, Pax Dei clan building, and monthly live storytelling streams.

Outcomes & Impact

  • Increased brand visibility through multi-platform engagement (YouTube, TikTok, Twitch, Patreon).

  • Developed a repeatable model for combining AI with storytelling, balancing creativity with sustainable workflows.

  • Built an inclusive, queer-affirming community space around Rubi Orchid’s persona and content.